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Odd Box rescues imperfect produce from farmers that would otherwise go to waste, delivering it directly to your door at an extremely reduced price.

Emilie Vanpoperinghe and Deepak Ravindran have created a social enterprise around their mission of combatting food waste.

They have saved over 13,400 tonnes of fruit and vegetables from landfill, saving 15,000 tonnes of carbon emissions while simultaneously conserving 1.5billion litres of water.

They rescue wonky fruit and veg

Odd box is a service dedicated to rescuing fruit and veg that doesn’t meet strict supermarket visual standards and reducing food waste while contributing to environmental sustainability.

Farmacy works directly with farmers to offer produce often overlooked or rejected by larger supermarket chains, including bulbous peppers, striped apples and bananas that do not meet size and shape requirements.

Oddbox was established as a social enterprise in 2016 to reduce food waste and benefit the planet. They source visually challenged produce from growers and farms across North America before offering doorstep delivery at 30% less cost than similar services.

Emilie Vanpoperinghe and Deepak Ravindran founded their company after realising that about 20% of fresh produce in the UK is wasted before reaching supermarket shelves. Working closely with farmers, Odd Box teams rescue wonky fruits and vegetables that wouldn’t pass muster at supermarkets before offering them for delivery to UK residents at significantly discounted costs.

Odd box communities were instrumental in saving 13,400 tonnes of fruit and veg and 15,000 tonnes of CO2 emissions during their first year, in addition to saving 1.5billion litres of water; that amount is enough for meeting 25127 people’s drinking needs!

These organizations also donate part of their profits to organizations fighting food poverty, so those unable to purchase produce don’t go hungry.

As such, this company is on a mission to prevent 35,000 tonnes of produce from reaching landfill every year by 2025. They’re also engaging consumers on how much food waste there is and encouraging them to reduce it themselves.

They’re based at Parkhall Business Centre in West Dulwich and work closely with local farmers to source delicious fruit and veg from across the UK, which they then pack into boxes delivered overnight to your doorstep – whether that be weekly, biweekly, or even fortnightly deliveries with personalized notes and recipe ideas included!

They’re a social enterprise

Oddbox co-founders Emilie and Deepak are on a mission to reduce food waste. By collecting unwanted fruit and vegetables and delivering them directly to their customers’ doorsteps, their business embodies social ethos and an ethical sourcing policy, yet marketing failed to reflect this reality. Customers needed their weekly rescue mission as part of an inspiring story which empowered them to fight waste themselves while measuring environmental impact, measuring personal carbon footprints, and contributing more directly towards collective causes from within their own homes.

Social enterprises come in various forms, ranging from those that donate back or transform products and services, to creating employment opportunities for people in need or making clean water accessible. All types of social enterprises aim to reach an equilibrium between financial, environmental and social objectives to ensure a sustainable business model.

In the UK, more than 100,000 social enterprises represent an impressive PS60 billion contribution to the economy and employ two million people. Their business practices demonstrate an alternative model which prioritizes people and planet over profits – using them mainly to further their mission.

They are an ever-expanding force of good, helping to address poverty, reduce inequality and build an inclusive economy while making a real impactful statement in communities across the nation.

Social enterprises are companies with an explicit social or environmental mission which inform their business strategy, governance documents and success measurements. Their focus should remain true to this mission.

Social enterprises come in various legal structures. These may include cooperatives or associations, limited companies or sole traders, industrial and provident societies, unincorporated associations and charities.

Social enterprises are harder to define than for-profit businesses; they can range from being small businesses with social goals at heart to major corporations with eco-friendly and equitable working practices.

They’re a subscription service

Oddbox, a UK-based subscription service designed to reduce food waste by purchasing misshapen fruit and vegetables directly from farmers, was launched in 2016 as an attempt to tackle food waste by buying slightly misshapen produce that may otherwise go unsold or is too small to sell in supermarkets.

Our team works with many fairly compensated farmers and suppliers across the nation to bring produce right to your door overnight. There is a selection of sizes available that can be personalized according to customer preference.

Their mission is to eliminate fruit and vegetable food waste through providing a simple service that makes reducing it easy, thus contributing to a better future for our planet. They donate up to 10% of profits to charitable causes fighting food poverty while being certified as a B Corporation with emphasis on social and environmental responsibility.

Oddbox had only been established in the UK for nine months when we met them, yet was relatively unknown outside London and had only just transitioned to using direct-to-consumer model. Although they had experienced growth during pandemic lockdown period, Oddbox struggled to increase brand awareness outside of London.

Oddbox needed to reduce customer churn in order to drive new revenue and scale. They needed one source of truth for their data so their business stakeholders could identify profitable customers, where they originated and how best to move them through their sales funnel.

Oddbox asked us to help them create a customer journey that engaged more directly with their customers on an individual basis and fostered collaboration, all while giving the business the ability to measure its environmental footprint in unexpected ways.

As a result, their brand was completely transformed with an innovative narrative about food waste that provided hope rather than despair – as well as helping energize and rally the business as it ventured into exciting new markets.

They’re a bit pricey

Oddbox is a social impact business that collaborates with farmers to rescue produce that would otherwise go to waste, providing fresh wonky and surplus produce straight to doorsteps across the UK for delivery – saving both money and the planet in the process.

Oddbox takes this excess stock, bypasses supermarkets, and offers it at a significantly discounted price to customers at 30% less than their value in supermarkets.

As part of its efforts to protect the planet, this company donates 10% of their produce to charities dedicated to alleviating food poverty. Their mission is to combat food waste in the UK by offering an unexpectedly affordable subscription service that delivers a box of quality fruit and vegetables directly to your door every week.

Oddbox has already collected and delivered over 35,000 tonnes of surplus produce and fruit and veg boxes, yet is only at an early stage in reaching its ambitions.

In the meantime, the company is busy with rebranding to emphasize its sustainability credentials, and creating an in-house technology platform to streamline operations – this latest round of funding is set to go towards this effort.

Deepak Ravindran, head of operations and technology division for the company, believes this move to Parkhall Business Centre – once home to Pye Electronics but now housing various businesses such as coffee roasters and jewellery makers – will play an essential role in their future expansion.

At first glance, their office may seem small; however, there is plenty of space for growth among their team and a sense of community throughout. Trophies and awards commemorating team achievements adorn its walls.

Investment wise, it may not seem to make financial sense; however, the company appears to have their priorities straight and they appear capable of making this investment work for them.

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