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imperfect veggies

One out of five fruits and vegetables grown in the US don’t meet grocery store cosmetic standards, ending up going to waste even though they may be nutritious and delectable.

Imperfect Produce, a San Francisco startup, sources produce that is too big or small, misshapen or scarred and sells it through subscription box service to consumers – in an attempt to reduce food waste while helping farmers capitalize on harvest surplus.

Why Buy Imperfect Vegetables?

Imperfect veggies are becoming an increasing trend in grocery store shelves. Although these produce aren’t ideal in appearance, their lack of perfection doesn’t affect taste or quality and they can still be safely consumed by consumers.

Some may be wary about purchasing imperfect vegetables, but it is worth giving them a try! Not only are they delicious but they’re an easy way to reduce food waste.

Subscription boxes also help small farmers who would otherwise fall through the cracks by keeping prices down while expanding customer options that support local farms without breaking the bank on groceries.

Imperfect Produce and Misfits Market are among several companies that sell imperfect fruits and vegetables, such as Imperfect Produce. They source items rejected by retailers before providing them to their customers through subscription boxes.

Ben Simon, founder of Imperfect Produce, believes his business can reduce food waste by creating demand for items which would otherwise have been thrown out. They provide their wide variety of products to their customers while using technology to ensure they are properly disposed of after sale.

He reports that his company saves billions of pounds of food each year, creating a win-win situation for all parties involved. According to estimates, 20 percent of produce grown in the US is wasted due to not meeting aesthetic standards set by retailers.

Imperfect Produce has established relationships with over 200 growers to supply its customers with fresh vegetables from all across California and other nations as required.

Though relatively new to many areas, this service has already made waves in various cities. Deliveries currently operate to seven cities with plans to add eight more soon.

Imperfect Vegetables Are Delicious

Nothing wrong with twin-rooted carrots or bumpy potatoes; these vegetables can often taste just as delicious! In fact, some chefs even welcome these irregular vegetables as a means to reduce food waste and help sustain our planet’s health.

Imperfect Produce and Misfits Market are encouraging more people to eat healthful, fresh produce by providing us with “ugly” fruits and veggies which don’t look quite as appealing on grocery store shelves. They promise blemish-free nutrition directly from farms delivered right to our doors!

Ben Simon began fighting food waste when he founded Food Recovery Network as an undergraduate, collecting excess food from college cafeterias for distribution to those in need. Later, after meeting his co-founder Ben Chesler and creating Imperfect Produce to address food waste at its source: farms.

At their core, this company sources imperfect produce from farmers and delivers it directly to customers at prices 30-50% below grocery store costs through subscription box services. Customers can customize their boxes according to individual needs and preferences.

Imperfect Produce offers more than its subscription service; the company hosts events and seminars to highlight its mission. They collaborate closely with various partners, supporting many local farmers.

Additionally, this company also sells an assortment of pantry and dairy items that subscribers can customize their boxes with. Subscribers may add any item they desire directly into their carts.

Imperfect Produce provides its subscribers with an added incentive: discounts when ordering multiple boxes simultaneously, which can save them money if they frequently shop.

The company has experienced rapid expansion, now serving two dozen cities nationwide with deliveries. While it tries to source produce locally, most of their sources come from California, the East Coast or other states.

Though these produce distributors may have their faults, they do an outstanding job in encouraging people to try unfamiliar foods while simultaneously helping reduce wasteful food disposal.

Imperfect Vegetables Are Healthy

No matter their imperfections, veggies such as tomatoes, cucumbers, carrots, peppers and apples can still be delicious and nutritous additions to a meal, providing essential vitamins and nutrients while helping avoid weight gain.

Many of us are used to purchasing produce that meets all the standards set by grocery stores for what constitutes acceptable fruit and vegetables, yet sometimes that doesn’t happen. Grocery stores impose stringent requirements for how their fruit and veggies should look; farmers who fail to meet them have no other choice but to discard or sell what does.

Food waste occurs when we discard our produce at an alarmingly large rate; estimated costs include an estimated loss of $161 billion each year.

One solution is to embrace imperfect vegetables as this helps reduce food waste while saving consumers money and making farmers money.

Imperfect Produce offers a subscription box service delivering imperfect fruits and vegetables from over 200 growers nationwide.

Rey’s also strives to source locally as often as possible, depending on seasonality and availability. Their ultimate aim is to help farmers earn a living wage while still offering high-quality foods to consumers.

Imperfect Produce offers you an opportunity to sample their services and select from an array of boxes filled with different varieties of produce. Furthermore, you can personalize your order by including additional items. Signing up online makes the experience simple!

As an extra perk, Imperfect Produce also offers money-saving coupons through The Krazy Coupon Lady or their own website.

Reasons that this produce is so appealing to shoppers include its lower costs than perfectly-shaped alternatives, which makes it especially ideal for budget-minded eaters.

Some may feel dismayed by the idea of buying imperfect produce, but they are far from alone – according to one recent study more than half of Americans are willing to pay for produce with some sort of flaw or imperfection on it.

Imperfect Vegetables Are Environmentally Friendly

20 percent of fruits and vegetables grown in the US are wasted due to not meeting grocery store cosmetic standards, making this act both wasteful and detrimental to our planet. Not only are countless meals lost each year as resources like water and chemicals that harm the environment are wasted away.

At least some individuals and companies are taking notice and doing what they can to reduce food waste. One such company is Imperfect Produce, which sources imperfect produce at discounted rates before offering it directly to consumers.

Though imperfect fruits and veggies might not look as appealing, they’re equally healthy if grown using less pesticides and chemicals, making them better for the environment than identically-shaped produce shipped long distances from farms.

Ugly produce has long been an issue, yet more attention has recently been drawn to it. Not all “ugly” fruits and vegetables are simply discarded by farmers; many are donated to local food banks where they’re then distributed free-of-charge to those in need.

But this doesn’t mean throwing away food that has been donated or sold free; we should utilize it as a resource that can alleviate hunger and poverty.

Hungry Harvest and Misfits Market have taken steps to combat food waste by purchasing “ugly” produce that would otherwise be thrown out, providing an efficient means of reducing food waste than simply tossing or giving to charity.

These “ugly” foods have been rebranded and packaged into single-use cardboard boxes for sale to consumers who are trying to reduce their carbon footprint by purchasing locally grown products. While this saves energy on transporting these boxes around, it does nothing to address overproduction by large industrial farms.

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